Building Creative Capital: Cultivating an Artisan Market in Central Florida
At Mission Resort + Club, an MMI-owned and -managed property, we saw an opportunity to do more than host events; in fact, we saw a chance to help shape a community. Over the summer, we worked closely with the property team to create the Howey Artisan Market, a monthly gathering of local artists, makers, and purveyors at the resort.
What began as a cultural initiative has quickly become a strategic asset. The market activates underutilized spaces, drives incremental food-and-beverage traffic, and strengthens Mission’s positioning as a place where creativity, leisure, and community intersect. For local artists, it offers visibility and connection. For the resort, it reinforces authenticity and repeat visitation. And for the town, it helps establish a creative heartbeat—one that reflects the spirit of the place and supports long-term destination growth.
What began as a cultural initiative has quickly become a strategic asset. The market activates underutilized spaces, drives incremental food-and-beverage traffic, and strengthens Mission’s positioning as a place where creativity, leisure, and community intersect. For local artists, it offers visibility and connection. For the resort, it reinforces authenticity and repeat visitation. And for the town, it helps establish a creative heartbeat—one that reflects the spirit of the place and supports long-term destination growth.